RICHMOND, CA – Slingfin, Inc. today announces its launch and the presentation of its first products at the Outdoor Retailer Summer Market in Salt Lake City, Utah on August 3, 2010.
SlingFin is a new name in the Outdoor Industry founded on a simple premise that has marked the success of industry leaders since the 1960s – with passion and experience we design and build the best gear possible.
SlingFin has begun creating the most technologically advanced, highest quality outdoor gear and apparel ever made. Our products will be the very best available and truly inspirational. We design and build gear for professional guides and serious users. Period.
Our methodology is purely design and quality driven. No undue influence from marketing managers, “bean counters” or “suits.”
We do not limit our design and production efforts to mountaineering products alone. Our products currently in development focus around user-specific activities such as mountaineering, climbing, paddle sports, and backpacking – the absolute best design and quality for each use. SlingFin will be recognized for highest quality products favored by professional and serious users.
SlingFin will debut two new groundbreaking technologies, the WebTruss™ and ExoPak™, which will be on display at the Outdoor Retailer Summer Market in Tent City. Other proprietary technology will follow, thanks to 33-year industry design veteran and co-founder Martin Zemitis. Martin is the guru gear designer who developed award-winning products for Sierra Designs and Mountain Hardwear. He is widely known as one of the best tent designer in the business.
He is joined by co-founder Tim Baka – the former investment banker “numbers guy” behind Mountain Hardwear and most recently founder of his own garment sourcing and production business based in China. Along with these two founders soon will be a cast of industry veterans that are some of the best and most experienced in the business.
SlingFin’s design and production focus is straightforward – to develop and bring to market the best-designed, highest-quality outdoor products ever created. SlingFin products may be expensive but are worth the price – utilizing our innovative designs and the best materials available.
We acknowledge that this strategy may price SlingFin products at the high end of the market. Simply put, this is an afterthought for us. We do not manufacture to price points. Rather, we make gear for serious users facing serious conditions.
SlingFin designs and builds the best outdoor gear ever made.
Martin S. Zemitis – Martin has over 33 years experience designing, sourcing and producing tents, sleeping bags, packs and accessories for Sierra Mountaineering, The North Face, Sierra Designs and Mountain Hardwear. He is a co-founder of Mountain Hardwear and was critical to the early success of that business. His tent and sleeping bag product designs have won numerous industry awards. Martin has a number of outdoor product-related patents to his name and is the inventor of the technology for SlingFin’s first tent patent application, the WebTruss™ .
Timothy J, Baka – Tim has 20 years of business experience in investment banking, start-up finance and strategy planning, garment sourcing and manufacturing, management and operations. He is also a co-founder of Mountain Hardwear. From 1993 until 2004 Tim provided financial consulting services to Mountain Hardwear focusing on CFO-type activities such as, cash flow planning, bank presentations and representation of company finances at board meetings. He is also an owner/director of a garment and fabric sourcing business based in Hong Kong. Tim holds a BA degree from Columbia University and an MBA from Harvard University.
About SlingFin, Inc.
SlingFin, headquartered in Richmond, CA, designs and builds the best outdoor gear ever made.
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